Working with the one and only Alannah Hill on her 2020 release The Handbag of Happiness we loved diving back into all the irreverence, wit and unique aesthetic of this Australian fashion icon. The collection of defiant, real-life stories explore life-changing moments found in the absurd. Our national media campaign, developed with Alannah, included interviews, extracts and first-person pieces across women’s, fashion and lifestyle media outlets in print, digital, radio and television. The lush Sunday Life cover story interview combined with other highlights including a Who magazine feature, a Network Ten TV interview and a packed 500+ Business Chicks event.
Media strategy + outreach