ARIA Award-winning singer and actress Clare Bowditch’s debut memoir, Your Own Kind of Girl packs a punch, shot through with humour and joy. Pitch was proud to help Clare share her personal story with the world – in just the way she wanted – revealing her childhood punctuated by grief, anxiety and compulsion and how these forces shaped her life for better and for worse. Dear to our hearts, Clare’s book allowed for a campaign that contributed to important conversations about grief, women’s relationships with food and their bodies, mental health and self-doubt. Highlights from the campaign include The Sunday Times cover story, Clare’s appearance on Channel 10’s The Project, a Sunday Life first person piece and a Design Files feature.
Media strategy + outreach