Sundressed by fashion insider Lucianne Tonti looks beyond zero waste and conscious consumption to the future of fashion in reclaiming natural fibre. Lucianne’s extensive research in fashion sustainability combined with her insights and personal experiences in fashion houses around the world allowed the campaign to reach an impressively broad spectrum of audiences.
Pitch provided wrap-around support for the book’s launch, which included extensive media and event coordination.
The campaign helped to fuel new conversations about the fashion industry by asking questions like: can fashion be more than sustainable? Is a truly eco-friendly industry about to take flight?
Media strategy + outreach