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Melbourne International Games Week
MIGW 21 banner courtesy of Melbourne International Games Week.

Melbourne International Games Week (MIGW) is South East Asia’s premier games festival, attracting over 80,000 people. Since our first MIGW campaign in 2018, Pitch has devised creative campaigns that amplify the creativity, art, music, innovation, fun and the incredible possibility of games and game making. Each year, we celebrate the vibrant local games community, building awareness of the good and unexpected in games and highlighting how competitive our local developers are on the world stage. Working with Creative Victoria, our campaigns showcase the state as a creative hub, and celebrate the diversity of the local industry, cutting-edge tech and the potential of games for other industries. 

Complex and rich with stories, MIGW campaigns are intense and exciting. We engage with numerous stakeholders across the industry and creative institutions, researching talent and opportunities that speak to how games invigorate, inspire and connect. Our dynamic curated content, high-level earned media and strong social media has grown the reach for MIGW year on year, every year.

Services included:

Campaign management

Media strategy + outreach

Content production

Social media campaign

Stakeholder management