Pathway To Politics Program for Women
The 2019 Pathways to Politics Program for Women cohort, photographed by Ella Mitchell. Image courtesy of The Trawalla Foundation/University of Melbourne.

At Pitch, we care deeply about gender equality and promoting opportunities for women in public life so The Trawalla Foundation and University of Melbourne’s Pathways to Politics Program was a dream campaign. This non-partisan program seeks to increase diverse female participation in politics through training and education. Our campaign aimed to drive applications from a broad range of Victorian women, whilst leading the conversation around gender equality in politics more broadly. We were thrilled that applications for the 2020 program were stronger than ever before – an increase of over 40% on 2019 applications.

Services included:

Messaging and branding

Media strategy + outreach

Campaign coordination

Talent support/interview prep