Working closely with author and journalist Peter Hartcher, Pitch designed and coordinated a news-making campaign for his important book Red Zone: China’s Challenge and Australia’s Future. The nationally significant subject demanded a campaign with punch and our work harnessed all the possible channels, networks and connections brought to bear by Peter, one of the country’s most respected political analysts. High profile media launches with political heavyweights, VIP think tank events coupled with top tier media – extracts in Good Weekend, panel spots on Q+A and commentary in national newspapers and foreign policy sites – ensured everyone who mattered knew about Red Zone on publication.

Services included:

Media strategy + outreach

Campaign coordination

Event coordination