Activist and writer, Van Badham’s QAnon and On is a terrifying investigation into the world of internet conspiracy cults. Kicking off with an enthusiastically attended launch with Bill Shorten at Trades Hall, Pitch’s campaign expanded Van’s existing profile and drew on her strong media connections to bring her writing and ideas to an even wider audience. We worked dynamically with the media cycle at the time to position Van as an expert in this area through her experiences and research.
Amongst the diverse coverage secured, a highlight of the campaign was Van’s appearance on Channel 9’s Today show. Informative, entertaining and balanced, her interview was so well received she returned as a regular contributor.
Media strategy + outreach