Designed to honour living veterans and showcase the state’s rich history overseas and on the homefront, this program was led by the Victorian Government’s Department of Premier & Cabinet and celebrated the 75th anniversary of the end of World War Two. Our work included stakeholder liaison, story development and content creation for diverse offerings from Museums Victoria, The Shrine of Remembrance, RSL Victoria, Old Treasury Building, Open Houses Melbourne I Centre for Architecture Victoria and National Trust Victoria.  

Pitch’s publicity and social media strategy produced curated video and social media content, a social media campaign engaging almost 60,000 Victorians, and earned media across metropolitan and regional Victoria. The media outcomes included a cover story in The Age’s Spectrum, news packages across ABC TV News Breakfast, Channel 7 Sunrise and Channel 9 News, as well as a special partnership with ABC Melbourne who shared stories across their network.

Services included:

Media strategy + outreach

Campaign coordination

Stakeholder management

Social media strategy + execution

Content production

Talent support/interview prep