Since 2021, Pitch has worked with Red Room Poetry to promote Poetry Month as a national celebration of poetry in all its forms.

Each year, Pitch develops a targeted publicity campaign as well as engagement strategies across social media, stakeholder and ambassador, which are executed by the Poetry Month team, in-house. Raising the profile of Poetry Month with key media and stakeholders generates awareness of the project and helps to demystify poetry for a broad general audience.

Utilising Red Room’s commissioned poems and content, Pitch created a number of key media partnerships who broadcast and promoted this celebration widely, and have continued this partnership into 2022 and beyond.

Services included:

Strategic messaging

Social media strategy

Media strategy + outreach

Campaign coordination